Revisiting Direct-to-Fan Music & Merch: Are You Leaving Money On The Table?

Cut Out the Music Middle Man

Direct-to-fan (D2F) music was one of the first widely lauded advantages of the digital era for independent artists. With barriers removed, musicians could simply create songs, get them online, and connect them straight to listeners with no middle man delaying the gratification process. Nirvana! Except that it turns out we need the … Read on...

May 22, 2013 by Leave a Comment
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Facebook Fail? How To Improve Your Music Ads & Shares

Happy Days Fonz Thumbs Down

What's a 'Like' worth? Less than a share, if you agree with the latest marketer analysis, but plenty of artists are seeking the thumbs up across social media, with the king of social networks being the most vibrant … Read on...

April 5, 2013 by 3 Comments
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Next Steps Towards Your Virtual Merch Table

Take some notes

As we close out the month and move into the next phase of Manning Your Virtual Merch Table, let's take a second to recap and gather together what we've learned so far. For any artists just joining us, this is a great … Read on...

March 26, 2013 by 1 Comment
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The Now & Then of Marketing Your Music

Gramaphone and vinyl days

Just a little over ten years ago, the business of promoting your music to an audience was a very different animal indeed. Certainly, Napster had hit and its impact was being felt to some degree. But the relative … Read on...

March 19, 2013 by 2 Comments
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Advergaming for Independent Artists

Learn Video Game Success!

This is a guest article by Simon Walklate, co-founder of Bristol, UK based game developers The Motion Monkey. He is also a drummer,  former independent record label owner and music fan. Having played in bands for years … Read on...

March 11, 2013 by Leave a Comment
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Individual Importance: Add Personality to Your Music Promotion

Man covering ears

As we move into the last of our 4 Ps in the marketing mix that we're applying to music marketing, it will also be the most familiar to artists: Promotion.  Fear not, though, as there's much more depth here than you may … Read on...

March 5, 2013 by 3 Comments
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New York I Love You, But You’re Bringing Musicians Down

CBGB NYC - Closed for business

New York City has some undeniably  iconic music scenes.  From the Bronx-based birth of hip hop, through the leather-clad punk swagger led by the Ramones and the infinite influence of new wave, the five boroughs have … Read on...

February 28, 2013 by Leave a Comment
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How Do Price & Product Affect Your Music Sales?

Free Isn't Failure

As the most literal point of the physical to virtual merch table analogy, price and product are simple enough to explain in a similar manner. As this post last year on the importance of product diversity explained, a … Read on...

February 25, 2013 by 1 Comment
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Passion In People: How to Get Listeners to Love Your Music

Concert Crowd

This post is one in a series called Man Your Virtual Merch Table, looking at how music artists can best use marketing practices to share their work and make life long fans. You can read the rest of the posts here or … Read on...

February 17, 2013 by 2 Comments
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