Comments for Above The Static | Web Presence Development & New Media Marketing

Comment on Music Marketing Matters: How to Win Data & Influence People by Music Marketing Matters: 6 Secrets To Gathering Fan Data

Music Marketing Matters: 6 Secrets To Gathering Fan Data — Tue, 07 Aug 2012 05:15:25 +0000

[...] population signed up, it’s almost impossible to ignore Facebook if you want to reach [...] Music Marketing Matters: How to Win Data…July 30, 2012 By Steve 2 CommentsIn broaching the subject of data gathering and marketing for [...]

Comment on Music Marketing Matters: How to Win Data & Influence People by Steve Birkett

Steve Birkett — Tue, 07 Aug 2012 00:58:31 +0000

@muz4now Thanks Stan, obviously that means a lot coming from such an open-minded and socially savvy independent musician as yourself. 100% agree on getting the foundation right from the start… or at least taking an evening to fix the categories that you want, so that you know where the gaps are and can collect future data with them in mind. Perhaps even just chip away at one or two entries when you have 15-20 mins spare, which can add up to quite a lot of completed data after a few months at it. The key is certainly setting the base and building out from there, though, so it’s never too late to start. Thanks, as always, for providing the pure musician’s perspective to my marketing mindset!

Comment on Music Marketing Matters: How to Win Data & Influence People by muz4now

muz4now — Fri, 03 Aug 2012 18:30:22 +0000

Steve,

This is amazing. OK. I have to admit 2 things: I consider you to be the consummate music business blogger/professional. And as such, I completely see the value of what you’re saying.

At the same time as a musician with day jobs (yeah, more than one), I barely have time to build my list. So, initially, what you say here seems insurmountable. Don’t get me wrong, I can see how it would be a payoff.

My take-home is that I need to input my list with this from the start, so that I don’t have to go back and “fix” it later. Or … I have to quit one or more of my non-music jobs.

Thanks for another extraordinary post and for your contributions to improving indie musicians chances of thriving.

playful blessings,
Stan (aka muz4now)

Comment on Music Marketing Matters: Diversifying Your ‘Product’ by what happened to selling my music? | muz4now

what happened to selling my music? | muz4now — Tue, 24 Jul 2012 14:13:17 +0000

[...] Steve Birkett has already said, add diversity to your musical market. He includes format diversity, build in real world [...]

Comment on Marketing Music: Past, Present, and Future by Music Marketing Matters: Small Audience, Big Data

Music Marketing Matters: Small Audience, Big Data — Tue, 24 Jul 2012 06:43:37 +0000

[...] Music Marketing Matters: Small Audience, Big Data July 23, 2012 By Steve Leave a Comment Music Marketing Matters is a weekly feature that delivers ideas, case studies, and actionable advice for artists to market their music more creatively. For more on its inception, click here. [...]

Comment on Music Marketing Matters: Price Points & Transition by gsalvadi

gsalvadi — Thu, 12 Jul 2012 04:41:41 +0000

@Steve Birkett That’s true
Say, I often find myself in a clumsy situation in ‘evaluating’ my work and giving a ‘quote’

Comment on Music Marketing Matters: Price Points & Transition by Steve Birkett

Steve Birkett — Wed, 11 Jul 2012 22:07:23 +0000

@gsalvadi Yes, the position of the artist will to some extent dictate how they price their work. But the customer will only pay so much for a basic product, which is where the tiered levels come in to offer more value.

Comment on Music Marketing Matters: Price Points & Transition by gsalvadi

gsalvadi — Tue, 10 Jul 2012 21:28:16 +0000

That’s true. Position dictates pricing. Isn’t it?

Comment on Music Marketing Matters: Diversifying Your ‘Product’ by Music Marketing Matters: Price Points & Transition

Music Marketing Matters: Price Points & Transition — Tue, 10 Jul 2012 06:10:19 +0000

[...] population signed up, it’s almost impossible to ignore Facebook if you want to reach [...] Music Marketing Matters: Diversifying…July 2, 2012 By Steve 4 CommentsLast week I got a bee in my bonnet – yes, my part time job is [...]

Comment on Marketing Music: Past, Present, and Future by Music Marketing Matters: Price Points & Transition

Music Marketing Matters: Price Points & Transition — Tue, 10 Jul 2012 06:09:24 +0000

[...] and actionable advice for artists to market their music more creatively. For more on its inception, click here. [...]