Music marketing matters. Hopefully we established that in the mini-series of the same name earlier this year.

What keep on coming, though, are the examples of independent artists getting creative with their music marketing.

From 10,000 hours of practice to getting social across many media, there are plenty of theories on how you should be behaving as a musician seeking to break out. But what are your peers doing, down in the trenches of small clubs and minimal budgets? How are inspired artists communicating what they do and what fuels their passion?

Most importantly, what can you take away from the examples of others and use in your own marketing efforts?

Leading by Example

To continue the spirit of the MMM series, every week I’ll be posting a few brief examples of smart, affordable marketing from musicians at your level. Not artists with major label backing. Not those who have hit it rich with a lucrative licensing arrangement. Just those taking an alternative or interesting tack towards spreading their music and winning new fans. Each example will have a more general marketing takeaway, that you can then apply to your own situation.  

Continue reading Creative Music Marketing (On a Shoestring Budget) →