Music Product Diversity - Even more than a record store

Music Marketing Matters: Diversifying…

Last week I got a bee in my bonnet – yes, my part time job is subbing for Little Bo Peep… what of it? – about the lack of creativity in marketing music. Rather than just whinge and whine, though, I thought I should probably make an effort to turn things around. “Be the change [...]

Music on Facebook

A Friendlier Facebook: 25 Tips to…

In the last few years, Facebook has emerged as the undisputed king of the social networks. Several other platforms hold their own in a niche battle but, as Zuckerberg’s baby nears 1 billion global users and over 1/3 of the US population signed up, it’s almost impossible to ignore Facebook if you want to reach [...]

Types of segmentation

Music Marketing Matters: How to Win Data…

In broaching the subject of data gathering and marketing for musicians last week, I quickly realized that this was going to be bigger than one post would allow. Unless one is talented enough to compose enormous articles that remain fresh and coherent thrpughout – as can Judy Gombita, for example – one should make like [...]

About Me

Thanks for caring! Here’s more…

Steve Birkett

Essentially, I’m a new media obsessive with a burning passion to help creators increase awareness of their work, through an innovative and streamlined online presence.

I now have over a decade of experience working to promote artists – particularly musicians and writers – spanning time with record labels, agencies, event promoters, and venues. I’m driven to find the best new ways to help you stand out, be they cunningly complex or, even better, beautifully simple. This is where my freelance projects under Above The Static come into play.

I’ve been happily married to my infinitely better half Jen (it’s more like 2/3 her, let’s be honest) for seven happy years and we’re excitedly expecting our first child in 2012. We live in Brooklyn, though I originally hail from the United Kingdom and, if forced to choose, would call Liverpool ‘home’. Everywhere I’ve chosen to live has had a vibrant, energetic music and arts scene, which has always served to fuel my commitment to supporting independent creators.

If I can help you with anything at all that fits with my work above – or if you just want to chat about some great new music you’re listening to and must share – please avail yourself of the contact options to the right. I also monitor my own Twitter hashtag brainchild - #CreatorQs - and aim to come back on questions there within 24 hours.

 

Note: I’m in the process of putting together a new, monthly newsletter to keep creators and artists abreast of the very best ways to rise above through new media and web presence development.


 

Subscribe to Above The Static's Monthly Newsletter

Scan with your mobile device to subscribe!