A couple of months back, I wrote a piece for the excellent site 12 Most, looking at the key considerations for developing a web presence. 

As many of us are looking to redesign – or create from scratch – our online real estate at the start of this new year, I thought that the overall points would be a useful check list to guide our efforts.

I’ll be diving into each point in more detail throughout January and in the meantime you can read more detail on these points over on the original 12 Most post here

Here are my 12 most crucial considerations for developing your web presence in 2012:

1. Own your domain and content

2. Width & depth – spread out across multiple channels

3. Prioritize the key elements & platforms

4. Have multiple points of engagement

5. Make it interactive

6. Put your value front and center

7. Move towards mobile / smart phone access

8. Link it up to your social networks

9. Divide (workload) and conquer

10. Set objectives

11. Monitor it

12. Continuous improvement

Where do your web presence priorities lie this year? 

What would you add or take away from this list?