After taking a look at my three words for 2012, it struck me that we could all benefit from a closer inspection of what they will mean for this site.

Today, let’s examine the first and most important to this arena: SERVE.

Superior Service

My objective with Above The Static is to provide you artists and creative types with the information that you need to build a web presence that stands out and gets you noticed.

Having streamlined (demolished?!)  this site, I now need to build a platform that delivers on that goal. It needs to be easy to navigate, regularly updated and, most importantly, consistently packed with relevant, practical advice that you can act upon immediately to improve your online presence.

This is how I will serve you better this year, by systematically and reliably helping you to develop a superior web presence.

Width & Depth

Of course, the three words concept extends further and deeper than just blogging.

Woven into the fabric of ‘Serve’ will be all manner of other applications of the word, from more finely honed content curation across my social media channels to more one-to-one contact  (Skype me [stebirkett], G+ me, send me a carrier pigeon…) with those that are in the most need. It will guide work prioritization, decision making, and plenty of miscellaneous items in between.

The beauty I find in this is the simplicity it allows right from the start. Every relevant action can be quickly filtered through an easy to remember, yet deeply meaningful system. The word ‘Serve’ will be at the forefront of my mind as I make choices for this site, content, investments of time and money…all sense-checked against a term that is anchored in my overall objectives.

In Your Own Words?

What will be the language of your year? Can you pin it down to just three guiding words?

Nick Kellett made me aware of hundreds of people who are doing just that with this list of My Three Words posts. It makes interesting reading, with plenty of smart perspectives and insights, but mostly it provides a catalyst for thinking about your own direction.

Which words matter the most to you this year?

Photo Credit:  trp